Domain Names are a Smart Investment

Domain Names are a Smart Investment

We are in the 4th Industrial Revolution of digital and data systems. And domain names are some of the most important assets in the online and hyper-connected world. Domain names impact the way companies are perceived by consumers. Still, many people and organizations underestimate their value as catalyzers of brand recognition and credibility. In most cases, there is a lack of knowledge and a competitive mindset. Our responsibility as domain...
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Online vs. Physical Real Estate

Online vs. Physical Real Estate

Our society has grown in the physical world for millions of years. Until technology arrived to our hands thanks to the smartphone. Now we are able to navigate the net, leveraging all kinds of applications and software, with a single click.   Similar to the physical world made of cities, avenues, and roads, the online business has its counterparts as well. Domains are the digital buildings where users enter from...
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Identity and Association

Identity and Association

The cognitive process of identifying an object, a person, a brand, or a product is more complex than you think. Since we are born, we link and related all our senses to shape the subject matter to keep in memory. Our brain is very comfortable. It does not like to think too much. The lower the energy to recall something, the faster association. The simpler, the better.  Consumers can identify...
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Branding Emotions can worth more than Businesses

Branding Emotions can worth more than Businesses

Emotions can be worth even more than the operation of a business. Companies own or lease tangible assets such as land, commercial properties, machinery, and office equipment, all included in the financial books of businesses. But the real diamond of a brand or company is its trust, its global recognition, and the loyalty of its clients.Domain names are the foundation of the emotional attachment to your brand, and the shortest...
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