Identity and Association

Identity and Association

The cognitive process of identifying an object, a person, a brand, or a product is more complex than you think. Since we are born, we link and related all our senses to shape the subject matter to keep in memory. Our brain is very comfortable. It does not like to think too much. The lower the energy to recall something, the faster association. The simpler, the better.  Consumers can identify...
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Branding Emotions can worth more than Businesses

Branding Emotions can worth more than Businesses

Emotions can be worth even more than the operation of a business. Companies own or lease tangible assets such as land, commercial properties, machinery, and office equipment, all included in the financial books of businesses. But the real diamond of a brand or company is its trust, its global recognition, and the loyalty of its clients.Domain names are the foundation of the emotional attachment to your brand, and the shortest...
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